Your emails.
A much
smaller bill.

Marketing email for the users in your database.
A desktop app you own. Sending at cost.

Download for Mac
7 days free No card needed Intel Mac Windows coming soon
2,50025,000100,000
Compare Rowsend with
Your first year of emailUSD
Loops$1,188 / year
Rowsend$158 / year
You save in year one$1,030Same list. More money for your business.

Includes $20 app + $90 Cloud + $48 SES in year one.
How we worked this out

Works with the tools you already use

A proper email app.
Without the contact tax.

Pick your audience. Write something worth opening.
Send it from a workspace that lives on your computer.

Rowsend's campaign editor with a launch email drafted by Claude Code, waiting for review
1

Connect your database

Supabase, Postgres, MySQL, MongoDB or Firebase. Your users become your audience, read through a login that can't write.

2

Make it personal

Build segments from your own data. Write in the editor or bring your own HTML.

3

Send at your provider's price

Use SES, Postmark, Mailgun or SMTP. Rowsend adds no markup to your sends.

  • Unsubscribes done right

    Every email has an unsubscribe link and the one-click header Gmail and Yahoo ask for. Topics let people leave one kind of email and keep the rest.

  • Bounces and complaints

    Addresses that bounce or mark you as spam are left out of every later send, so a few bad addresses don't drag down your reputation.

  • Your brand, block by block

    Logo, colors, buttons and social links in an editor that builds layouts mail apps can show. Save templates, or paste your own HTML.

  • Test, schedule, send

    Send yourself a test, schedule for later, and pause or cancel a send that's under way. Rowsend won't send marketing email without your mailing address.

  • See how it went

    Deliveries, bounces, unsubscribes and complaints for each campaign. No tracking pixels or rewritten links in your emails.

  • Send from where it suits you

    From your computer, your own server with Docker, or Rowsend Cloud. Switch any time without losing an unsubscribe.

Less busywork.
Still your call.

A little help with the sending.
A lot of control over everything else.

Explore how Rowsend works

Draft an update for
our most active users.

Rowsend
Draft ready

Something good
just shipped.

Active users2,480 contacts
The send button is yours.

Agent drafts. You decide.

One payment.
Yours to keep.

All future app updates included.
30 days of free Rowsend Cloud.

Full pricing and Cloud options
  1. Today$20First 300 licenses
  2. Today$29The next 500
  3. Today$49After that
Try it free for 7 days

A few things
worth knowing.

Does it run on Windows or Linux?

Windows is coming soon. For now you write and send from a Mac. The sending service can run on any server, or on Rowsend Cloud.

Who is it for?

Developers and small teams whose users live in their own database, who would rather pay for sending than for contacts.

Which databases can it read?

Supabase, Neon, PlanetScale and any other Postgres. MySQL 8 or later and MariaDB. MongoDB, on Atlas or your own server. Firebase Auth, with fields from Firestore if you want them. Rowsend only ever reads, through a login that can't write, and your database stays the source of truth.

Where do my contacts and keys live?

On your computer. Rowsend reads your users through a read-only database login and encrypts provider keys with your Keychain. Cloud only holds keys in memory while a send runs, unless you turn on sending while your computer is off.

Does Rowsend track opens and clicks?

No. Tracking means a hidden pixel and rewritten links in every email, and opens stopped being reliable once Apple Mail began loading images for everyone. Rowsend reports what your provider knows for sure: deliveries, bounces, unsubscribes and complaints.

I have fewer than 1,000 contacts. Should I switch?

Probably not yet. Loops and Resend are free at that size. Rowsend pays for itself once your list outgrows their free tiers.

Do I need Rowsend Cloud?

No. Rowsend can send from your computer or from your own server. Cloud gives you a public address for unsubscribe links, bounces and images, so you don't have to run one.

What happens if I stop paying for Cloud?

Your license keeps working. Sending moves back to your computer or your own server.

Something else? Write to hello@rowsend.com.

Your next email
doesn't need a subscription.

Bring your audience. Keep more of what you earn.

Try Rowsend for Mac7 days free. Sending costs paid to your provider.